Two New Workshops Offered at December Convention

Arrive early to the 2024 ICAS Convention and get more out of your week. On the morning of Monday, December 9th, add to your air show informational tool box with two all-new workshops at the ICAS Convention.

A Digital Strategies Workshop: Connecting with Audiences and Maximizing Ticket Sales

You simply can’t ignore the progress air shows have made – and continue to make -- in the digital marketing sphere. This comprehensive workshop is designed for air show professionals looking to enhance their digital marketing capabilities. From 8:30 a.m. to 12:30 p.m. we will focus on connecting with prospective customers and maximizing ticket sales. This session will cover both the basics and advanced strategies of digital marketing in the air show industry. Attendees will learn how to craft targeted campaigns, leverage digital platforms, and optimize strategies like dynamic pricing and audience segmentation. Real-world case studies, hands-on exercises, and practical tools will help participants avoid common pitfalls and develop successful digital outreach strategies that strengthen customer relationships and boost sales. Learn more at: https://airshows.aero/?Page=ConvEventDetails&ID=2577

Navigating Military Air Show Partnerships and Sponsorships

Also on Monday between 9:00 a.m. to 12:00 p.m., ICAS will offer for the first time a half-day session tailored for representatives involved in organizing military air shows and open houses with a focus on creating and managing sponsorships. Attendees will gain insights into the unique rules, policies, and restrictions that govern partnerships on military bases. The workshop covers where to find businesses and organizations likely to engage with military events, what sponsors are looking for, and effective strategies for attracting and managing partnerships. Real-world case studies will provide practical examples of successful sponsorships and partnerships at military air shows and open houses, offering valuable lessons on how to capitalize on the many opportunities available. Learn more at: https://airshows.aero/?Page=ConvEventDetails&ID=2575

A reminder that workshops are not included in the ICAS Convention registration fee. The Digital Strategies Workshop costs $95 if registered by November 1, and the Navigating Military Air Show Partnerships and Sponsorships workshop is available for $230 if registered by November 1. Both workshops offer valuable insights and actionable takeaways to help air show professionals elevate their event planning.