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Education Programming

ICAS Convention 2024 Seminars

Air Force Open House Workshop

Sunday, December 8th
8:30 a.m. to 5:30 p.m.

This course, developed in cooperation with active-duty Air Force personnel, and conducted by ICAS instructors, will take the mystery out of the many decisions you and your colleagues must make to prepare for and execute an air show/open house at a U.S. Air Force facility. The Air Force Open House Workshop will address: the purpose of an Air Force open house; how to build an effective air show team at your base; Air Force direction, regulations and policies related to air shows and open houses; how to welcome the general public to your base for an air show; the planning schedule/timeline for organizing and executing an Air Force open house; air/ground operations; contracts and contracting issues; legal issues; sponsorship and recognition; funding issues; and making most effective use of industry resources. The fee for the one-day Air Force Air Shows Workshop is $330 through November 1, and $355 thereafter. This workshop fee is not included in your Convention registration.

During a fast-paced, information-packed course, the Air Force Open House Workshop will provide information and instruction on:

• Planning
• Regulations, policy and guidance
• Operations/safety
• Budgeting/finance/funding
• Sponsorship
• Contracting
• Legal considerations
• Building and organizing an effective open house team
• Working with Force Support
• Marketing/publicity
• Hospitality/concessions

The course will also take a detailed and specific look at the recent changes to Air Force policy on open houses and how they will impact your planning for events on your base in 2025, 2026 and beyond. The course has been developed and refined over the last 20+ years to address the questions that nearly every Air Force open house director has.

In addition to the instruction and discussion, each participant will be provided with an instructional manual that includes copies of all the power point slides used during the program, a detailed funding matrix to help Air Force personnel determine what type of money (APF vs. NAF vs. outside funding) can be used to pay for nearly every open house expense with which the Air Force project officer may be faced.

 

Air Shows 101: Air/Ground Operations Training Workshop

Monday, December 9th
8:30 a.m. to 5:00 p.m.

Event organizers face a steep learning curve when considering for the first time the myriad of regulations, requirements, and recommendations related to putting on an air show. Air Shows 101 is designed to take some of the steepness out of that learning curve. Recognized throughout the industry as the definitive introductory course on air show air/ground operations, the workshop features presentations on:

• Critical air/ground operations issues, including how to lay out your site;
• Timelines for initiating each aspect of planning;
• Mitigating hazards;
• What to consider when hiring performers;
• How to apply for an air show waiver and your responsibilities once it is approved;
• What you should include in your emergency plan;
• How to establish early control of ground operations and support; and
• How to work with your assigned safety monitor.

The fee for the one-day Air Shows 101: Air/Ground Operations Training is $330 if you pre-register by November 1, $355 if you register after that. This workshop is not included in your convention registration.

 

Fee

The cost for the Air Shows 101 Workshop is $330 through November 1 and $355 after November 1. The cost of this workshop is not included in your Convention registration fee.

 

Sponsorship for Events Workshop

Monday, December 9th
1:30 p.m. to 5:00 p.m.

Successful sponsorship programs share similar strategies, constructs and tools to generate compelling interest from potential sponsors. This half-day workshop will provide attendees with a step-by-step overview of best practices to develop and enhance your sponsorship program. Topics include how to "inventory" your assets; building and pricing benefits packages; proposal development; and sponsor service. You'll also learn about sponsorship terminology, recent trends in the event sponsorship business, and how to put your proposal in the hands of the decisions makers at prospective sponsoring companies/organizations.

This workshop will address:

• Terminology;
• Recent sponsorship trends and how they impact the air show industry;
• The selling and activation of sponsorships;
• How to audit your air show to ensure that you are leveraging all of the resources available to give your sponsors maximum return on their investment;
• How to activate the sponsorships you sell and how to help your sponsors do their part in activating their own sponsorships;
• How to assess "sponsorable" assets and assign a dollar value to both the individual assets and the overall sponsorship package; and
• How to assemble a sponsorship package and put it in the hands of the decision makers at prospective sponsoring corporations/organizations.

The Sponsorship for Events Workshop is not included in your registration fee. The fee for this workshop is $230 through November 1, 2024. Starting November 2, 2024, the fee is $255. This fee is NOT included in your convention registration fee.

 

What Will You Learn?

This workshop will address:

- terminology;
- recent sponsorship trends and how they impact the air show industry;
- the selling and activation of sponsorships;
- how to audit your air show to ensure that you are leveraging all of the resources available to give your sponsors maximum return on their investment;
- how to activate the sponsorships you sell and how to help your sponsors do their part in activating their own sponsorships;
- how to assess "sponsorable" assets and assign a dollar value to both the individual assets and the overall sponsorship package; and
- how to assemble a sponsorship package and put it in the hands of the decision makers at prospective sponsoring corporations/organizations.

 

Fee

The Sponsorship for Events Workshop is NOT included in your registration fee. The fee for this workshop is $230 through November 1, 2024. Starting November 2, 2024, the fee is $255.

 

Air Shows 102: Business Basics Workshop - Part 1 of 2

Tuesday, December 10th
1:45 p.m. to 5:45 p.m.

Air Shows 102 offers presentations by North America's most respected air show event organizers, sharing business models from small, mid-size and large events to illustrate best practices in the field of air show management. The course is designed especially for event organizers from new or small shows as well as newly assigned officers and enlisted personnel taking on significant open house business responsibilities for the first time.

Delivered at a fast pace by subject matter experts to provide you with an overview of key business issues, this course is ideal for those thrust into an air show management role for the first time. Specific topics addressed during this two-part, eight-hour program include: finance; sponsorship; hospitality; volunteer and staff management; admissions and ticketing; marketing; social media; facilities/logistics; concessions; and hotel negotiations and management.

Part 1 of this program will be offered on Tuesday, December 510from 1:45 p.m. to 5:45 p.m. Part 2 of the program will be offered on Wednesday, December 11 from 1:45 p.m. to 5:45 p.m.

The fee for Air Shows 102: Business Basics Workshop (Parts 1 & 2 inclusive) is $330 through November 1 and $355 thereafter. This workshop is not included in your convention registration fee.

 

Fee

The Air Shows 102: Business Basics Workshop is not included in your registration fee. The fee for this two-part workshop is $330 through November 1, 2024. Starting November 2, 2024 the fee is $355. This fee is NOT included in your convention registration fee.