ICAS Convention 2019 Seminars

Air Force Open House Workshop

Sunday, December 8th
(Champagne 3-4)
9:00 a.m. to 5:00 p.m.

By any measure, the U.S. Air Force is the largest air show organization in the world. From the Thunderbirds, single-ship demo teams and static display aircraft to the dozens of air shows held on its installations each year, the Air Force demonstrates its commitment to aviation and air shows every year.

But the Air Force’s involvement in air shows has been evolving and changing during the last decade. On the one hand, budget cuts and Sequestration have changed many aspects of the Air Force's involvement in air shows. On the other hand, recruiting, force retention and the need to interface with the American public have made open houses even more important than they were a short time ago. And, this year, the Air Force has rewritten much of the Air Force Instruction used to direct how the Air Force conducts its open houses.

For those reasons and many more, ICAS will once again be offering its Air Force Open House Workshop, a day-long program geared specifically to the needs of U.S.A.F. personnel charged with organizing and conducting an open house/air show at a U.S. Air Force base in 2020 or 2021.

FEE: The fee for the full-day, seven-hour Air Force Open House Workshop is $220, $195 if you register in advance. This fee is NOT included in your convention registration fee.

On Sunday, December 8 from 9:00 a.m. to 5:00 p.m. at the Paris Las Vegas Hotel, ICAS will offer a seven-hour program that addresses the most important issues in U.S. Air Force open house planning, including contracting, legal issues, public affairs considerations, budgetary concerns, sponsorship, and operations. The course will also take a detailed and specific look at the recent changes to Air Force policy on open houses and how they will impact your planning for events on your base in 2020, 2021 and beyond.

For the captain or chief tasked with organizing and conducting an open house, the responsibility can be overwhelming. In addition, the complicated rules governing the funding and execution of open houses at Air Force installations can be confusing. And they’ve recently been changed…in some places, significantly.

In cooperation with the Air Force, ICAS has been offering this program for 17 years. It is specifically organized and structured to provide Air Force personnel with the background information, explanations, direction and tips you need to effectively, efficiently and successfully plan and conduct an open house at your base. It has been developed to address the questions that nearly every Air Force open house director has and keep you and your colleagues out of trouble.


Who Should Attend?

Individuals from the highest level of U.S. Air Force leadership recommend that multiple people from your base attend this workshop. Operations, public affairs, contracting, JAG and Force Support personnel will benefit by attending. Whether you’re civilian or active duty, a chief or a captain, if you are responsible for organizing and conduct a portion of an open house at your base, this workshop has been specifically developed for you.


What Will You Learn?

The Air Force Open House Workshop will address:

Air Force guidelines, regulations and policies related to air shows and open houses;
Organizational structure of the open/house air show planning committee;
Contracts and contracting issues;
Issues related to funding, finance, and budgeting
Legal issues;
Sponsorship opportunities and concerns; and
Issues related to working with your base’s Force Support Squadron

In addition to the instruction and discussion, each participant will be provided with an instructional manual that includes copies of all the power point slides used during the program, a detailed funding matrix to help Air Force personnel determine what type of money (APF vs. NAF vs. outside funding) can be used to pay for nearly every open house expense with which the Air Force project officer may be faced.


How Will I Benefit from Attending Air Force Open House Workshop?

Seldom will you have the opportunity to attend an educational program that is so specifically designed to meet your needs. As the trade association serving the needs of the North American air show community, ICAS is intimately familiar with the challenges that you will face as you organize your base’s open house. And our organization is uniquely qualified to help explain all aspects of the challenges facing you during the planning and execution phases for your open house. The course itself has changed and evolved significantly since 2002 when it was first offered…changes made to make the program more suited to your needs and responsive to the suggestions made by other Air Force personnel who have taken the course previously.



The fee for the full-day, seven-hour Air Force Open House Workshop is $195 until November 15, and $220 beginning November 16. This fee is NOT included in your convention registration fee.


Air Shows 101: Air/Ground Operations Training Workshop

Monday, December 9th
8:00 a.m. to 4:30 p.m.

When the FAA or Transport Canada approves your request to organize and conduct an air show, the permission that they grant to you comes with an enormous responsibility. Air Shows 101, the Air/Ground Operations Training Workshop, is designed to provide you with the tools you need to manage that responsibility.

Air show event organizers, especially first-timers, face a steep learning curve when standing face-to-face with the myriad regulations, requirements, restrictions and recommendations for putting on an air show. Air Shows 101 is a practical, one-day program that features information-packed presentations on the most important air/ground operations issues that you will face as an air show event organizer. Offered for the first time as a stand-alone, full day course over 30 years ago, the program has evolved continuously since 1988 to ensure that you get the most up-to-date and pertinent information you need in a format that is accessible and useful.

FEE: Air Shows 101: Air/Ground Operations Training Workshop is not included in your registration fee. The fee is $295 thru November 15, and $320 after November 15.


Who Should Attend?

Air Shows 101 has been developed as an introductory course intended to give participants a fundamental-level summary of air show air/ground operations. Newcomers to the air show community are encouraged to attend. Veteran air show personnel with new responsibilities in air/ground operations will also benefit from this comprehensive overview. And military personnel have said that Air Shows 101 has been critical to the success of newly assigned officers, enlisted personnel and civilians taking on significant air show operations responsibilities for the first time. This course is not intended to provide you with all the information you need to run your show’s air/ground operations, but it is -- without question -- the very best place to start learning what you need to know to build a safe and successful event.


What Will You Learn?

Above all else, the Air Shows 101 Air/Ground Operations Training Workshop is practical. After an extensive reorganization of the content in 2017, this year’s course will once again center around an extensive and detailed timeline that provides you with detailed information on what needs to be done and when it needs to be done. Workshop participants will be presented with a wealth of information at fast pace from shortly after the program begins at 8:00 a.m. in the morning until the class is dismissed at 4:30 p.m. later that same day.

More specifically, this year’s Air Shows 101 curriculum will include discussions on:

• the business of air shows and the need to approach it as a business;
• air show planning timelines;
• air show site layout;
• selecting performers;
• mitigating air show hazards;
• emergency planning;
• a summary of pertinent regulations;
• how to apply for an air show waiver/SFOC and your responsibilities once it is approved;
• interacting with regulatory authorities;
• parking and traffic; and
• recent changes to FAA guidance that impacts air/ground operations.



Air Shows 101: Air/Ground Operations Training Workshop is not included in your registration fee. The fee is $295 thru November 15, and $320 after November 15.


Air Boss 201: Advanced Air Boss Workshop

Monday, December 9th
8:15 a.m. to 4:45 p.m.

The air boss is the individual who controls the aviation event activities in accordance with the briefed schedule and federal regulations. In short, they must be prepared to assume responsibility for everything related to safe air and ground operations conducted as part of the air show. For more than 20 years, the ICAS Air Boss 201 Workshop has been the primary classroom learning program for new and aspiring air bosses.

Although Air Boss 201 has been offered in conjunction with the ICAS Convention for more than two decades, it had undergone a dramatic make-over in 2018. With the new Air Boss Recognition Program set to become mandatory in the United States beginning January 1, 2020, ICAS has increased the Air Boss 201 Workshop from a half-day course to a full-day, eight-hour program. The range of topics covered in the workshop have been expanded. A number of subject matter experts have been added to the faculty. And ICAS has made a number of changes to the format of the program to encourage greater participation by participants and increased retention of the topics covered. And, effective with the full implementation of the Air Boss Recognition Program in early 2020, every air boss receiving a Letter of Authorization will be required to have taken either this course, Air Boss 201, or the ICAS Air Boss Academy within the last five years.

FEE: The fee for the Air Boss 201 Workshop is $295 until November 15, $320 after November 15. This workshop is not included in your convention registration fee.


Who Should Attend?

This course has been developed for individuals with air boss responsibilities, aspiring air bosses, air show directors who interact with and/or hire air bosses, and any other air show professional who would benefit by learning more about advanced concepts in air operations and air bossing. It is strongly recommended that any individual taking this course have taken Air Shows 101 or be familiar with all the material taught in Air Shows 101.


What Will You Learn?

Topics to be covered during the 2019 Air Boss 201 Workshop will include:

Role of the Air Boss
Risk Identification and Mitigation
Lessons from ATC: Tips and Ideas from Air Traffic Controllers for Air Show Air Bosses
The Waiver
The Aerobatic Box: an Interactive Exercise
Summary and Update on the Air Boss Recognition Program
TFRs and Restricted Airspace
Aircraft communications
Radio Frequencies
Requesting Military Assets
Interfacing with Airport Personnel
Interfacing with regulators
Interfacing with Non-Pilot Performers/Participants
Interfacing with Performers
How to Build a Performer Schedule/Sequence
The Air Show Safety Briefing
The Emergency Plan

Completion of this program or the ICAS Air Boss Academy is a pre-requisite for any person applying to the FAA for an air boss letter of authorization. By itself, the course will not qualify an individual to become an air boss, but this program is focused on air boss issues. And the course can be a useful first step in developing the knowledge base necessary to become an air show air boss.



The fee for the Air Boss 201 Workshop is $295 through November 15. The fee will then increase to $320 on November 16. This workshop is not included in your convention registration fee.


Sponsorship for Events Workshop

Monday, December 9th
1:00 p.m. to 5:00 p.m.

The expectation for virtually any air show is that the expenses will be largely paid before the first person buys a ticket during show weekend. And that requires a strong sponsorship program. But creating, selling and servicing sponsorships can be difficult. And practical, "how to" information and direction are often hard to come by.

In this four hour, workshop-style session, your information needs as an air show event organizer will be specifically addressed. For more than a decade, event sponsorship consultant Bruce Erley has consistently been one of the two or three top-rated speakers at the ICAS Convention. The course he teaches has been refined continuously to meet the needs of ICAS members. Class participants have repeatedly and consistently identified the workshop as the most helpful program they participated in at the ICAS Convention.

Once again this year, Erley will discuss the key sponsorship issues likely to face ICAS members -- including members of the military -- during the 2020 air show season and beyond. And, once again this year, former U.S. Air Force JAG officer Curtis McNeil will be on hand to “translate” Erley’s guidance, descriptions and ideas into language that makes sense to military personnel and complies with current military guidance.

This workshop will include a brief review of sponsorship basics, including:
• terminology;
• recent sponsorship trends and how they impact the air show industry;
• the selling and activation of sponsorships;
• how to audit your air show to ensure that you are leveraging all of the resources available to give your sponsors maximum return on their investment;
• how to activate the sponsorships you sell and how to help your sponsors do their part in activating their own sponsorships;
• how to assess "sponsorable" assets and assign a dollar value to both the individual assets and the overall sponsorship package; and
• how to assemble a sponsorship package and put it in the hands of the decision makers at prospective sponsoring corporations/organizations.



Bruce Erley is a 31-year veteran of the event marketing and sponsorship field and is regarded as a leading sponsorship expert for the festivals industry. In 1995, he left the entertainment industry to found his own event marketing and sponsorship agency. Erley consults on a wide range of event sponsorship topics, including the development of property audits, sponsorship plans, and corporate sponsorship programs and training. Erley also plays a key role in sales presentations for top tier prospects and “house accounts.” He is accredited in Public Relations (APR), and a member of the Board of Directors of the International Festivals and Events Association, as well as the immediate past President of the IFEA Foundation. Erley is widely acclaimed as a top presenter on sponsorship topics for the festivals and events industry, having traveled most recently to Vienna, Singapore and Beijing to present at major conferences. Bruce has been the principal instructor for the ICAS Sponsorship for Events Workshop since 2007.



This course has been developed for all air show event organizers -- small and large, military and civilian -- to help them better understand the latest trends and most effective tactics in selling and activating air show sponsorships. The fee for the half-day Sponsorship for Events Workshop is $195 until November 15 and $220 after November 15. This workshop is not included in your convention registration fee.


Using Social Media to Sell Air Show Tickets Workshop

Monday, December 9th
1:30 p.m. to 5:00 p.m.

Although social media and other forms of digital communication have insinuated themselves into almost every aspect of our lives, many air show event organizers have not yet learned how to put these powerful tools to use in selling tickets or are they not making full and effective use of this powerful form of marketing and communication. This new, 3 ½-hour workshop has been developed to address that. From 1:30 p.m. until 5:00 p.m. on Monday, December 9…

• We will take a deep dive into the specific information, direction, tips, ideas and tactics you need to use social media and other forms of digital communications to sell tickets.
• You will receive specific direction and recommendations on how to use social media advertising platforms to sell tickets.
• You’ll learn how to design, place and monitor a social media ad.
• You’ll hear about the critical elements of a short, social media-oriented promotional video and how to create one yourself.
• We’ll discuss how to supplement on-line advertising with targeted email and other forms of prospective customer communications.
• You’ll learn how to target your intended audience in a social media advertising campaign and then use the data and analytics generated by that campaign to pinpoint your prospective customers even more specifically.
• You’ll hear case history-type presentations from marketing and advertising specialists with specific, recent, advanced-level experience in using social media and other forms of digital communications to sell air show tickets.

For 210 minutes, you will get highly targeted suggestions and ideas on how to sell more air show tickets using the power and efficiencies of social media. This is a course that will be equally valuable to large and small events. You’ll benefit whether you are an experienced air show marketing professional or you’re just getting started. This is not a session that will be of interest to performers, support service providers or air shows that don’t charge admission. The course will be specifically and exclusively focused on helping you and your organization sell more air show admission tickets.



The fee for the Using Social Media to Sell Air Show Tickets Workshop is $125 from April 1-November 15 and will increase to $150 on November 16.


Air Shows 102: Business Basics Workshop

Tuesday, December 10th
1:30 p.m. to 5:30 p.m.

Part 1 of 2 parts: Part 1 of this program is offered on Tuesday, December 10 from 1:30 p.m. to 5:30 p.m. Part 2 of the program will be offered on Wednesday, December 11 from 8:00 a.m. to 12:00 noon.

Historically, the aviation-oriented individuals who organize and conduct air shows are relatively well-versed in aviation safety. The bigger challenge is focusing on less familiar issues: concessions and ticketing, volunteer management, marketing, finance and sponsorship solicitation, to name a few. This workshop has been developed to address those business issues, and to provide air show event organizers -- both newbies and veterans -- with a thorough introduction to the business issues that have such an out-sized impact on the success of your event.

FEE: The fee for Air Shows 102: Business Basics Workshop (Parts 1 & 2 inclusive) is $295 until November 15 and $320 after November 15. This workshop is not included in your convention registration fee.


What Will You Learn?

Developed and taught by veteran experts in the field and refined continuously during the last two decades, Air Shows 102 will help you navigate the myriad business and event planning issues that you will face as an air show event organizer. Specific topics addressed include:

Finance (factors that impact the budget and common mistakes to avoid, how to reduce financial risk through insurance and contracts);
Concession and Vendor Relations (options, how to strike the best deal, negotiating a win-win contract with a master concessionaire, dealing with local charity groups);
Sponsorship (tailoring your program to a sponsor's specific needs, approaching your sponsorship development process from the prospective sponsor's perspective, maintaining sponsor relations before, during and after your show);
Hospitality (individual seating options, chalets, sponsor hospitality, volunteer/performer hospitality);
Volunteer and Staff Management (finding people, developing job descriptions, volunteer training, volunteer retention)
Ticket Management (what types of systems work, developing ticket sales policies, effective inventory control, pricing and accounting procedures);
Marketing (what you need to attract an audience, how to use television and radio ads, billboards and newspapers, news coverage and media rides, bartering for ad space, negotiating television and radio ad buys, cross promotion);
Facilities/Logistics (site set-up, static lay-out, toilets, trash, parking and traffic management, communications, seating); and
Hotel Negotiations and Management (selecting hotel(s), negotiating contracts, managing catering)

Air Shows 102 offers presentations by North America's most respected air show event organizers, sharing business models from small, mid-size and large events to illustrate best practices in the field of air show management. Air Shows 102 is designed especially for event organizers from new or small shows as well as newly assigned officers and enlisted personnel taking on significant air show business responsibilities for the first time. And because so many of you also have responsibilities for the air/ground operations aspect of your show, we've scheduled this course so as not to conflict with Air Shows 101, giving you an opportunity to attend both.



The fee for Air Shows 102: Business Basics Workshop (Parts 1 & 2 inclusive) is $295 until November 15 and $320 after November 15. This workshop is not included in your convention registration fee.