ICAS Convention 2024 Seminars
Air Force Open House Workshop
Sunday, December 8th
8:30 a.m. to 5:30 p.m.
During a fast-paced, information-packed course, the Air Force Open House Workshop will provide information and instruction on:
• Planning
• Regulations, policy and guidance
• Operations/safety
• Budgeting/finance/funding
• Sponsorship
• Contracting
• Legal considerations
• Building and organizing an effective open house team
• Working with Force Support
• Marketing/publicity
• Hospitality/concessions
The course will also take a detailed and specific look at the recent changes to Air Force policy on open houses and how they will impact your planning for events on your base in 2025, 2026 and beyond. The course has been developed and refined over the last 20+ years to address the questions that nearly every Air Force open house director has.
In addition to the instruction and discussion, each participant will be provided with an instructional manual that includes copies of all the power point slides used during the program, a detailed funding matrix to help Air Force personnel determine what type of money (APF vs. NAF vs. outside funding) can be used to pay for nearly every open house expense with which the Air Force project officer may be faced.
A Digital Strategies Workshop
Monday, December 9th
(Champagne 3/4)
8:30 a.m. to 12:30 p.m.
Featuring:
• Foundational principles of digital marketing
• Real-world case studies
• Tool and application walkthroughs
• Advanced digital strategies
• Dynamic pricing strategies
• Audience segmentation
• Pitfalls to avoid
• Hands-on exercises
• And more
By the end of this workshop, you'll have a deep understanding of how to use digital marketing channels effectively, avoid common hazards, and craft targeted campaigns that drive ticket sales and build lasting customer connections.
The fee for this inaugural Digital Strategies Workshop is $95 through November 1, 2024. Starting November 2, 2024, the fee will be $125. This workshop is not included in your convention registration.
Air Shows 101: Air/Ground Operations Training Workshop
Monday, December 9th
8:30 a.m. to 5:00 p.m.
• Critical air/ground operations issues, including how to lay out your site;
• Timelines for initiating each aspect of planning;
• Mitigating hazards;
• What to consider when hiring performers;
• How to apply for an air show waiver and your responsibilities once it is approved;
• What you should include in your emergency plan;
• How to establish early control of ground operations and support; and
• How to work with your assigned safety monitor.
The fee for the one-day Air Shows 101: Air/Ground Operations Training is $330 if you pre-register by November 1, $355 if you register after that. This workshop is not included in your convention registration.
Fee
The cost for the Air Shows 101 Workshop is $330 through November 1 and $355 after November 1. The cost of this workshop is not included in your Convention registration fee.
Navigating Military Air Show Partnerships and Sponsorships
Monday, December 9th
9:00 a.m. to 12:00 p.m.
Workshop Outline
- Purpose of military show business partnerships
- What do military air show partnerships look like?
- U.S. Department of Defense policies and restrictions on partnerships/sponsorships
- Websites
- Social media
- What do sponsors want?
- Where to look for military air show/open house partners/sponsors
- Case studies
The Navigating Military Sponsorships Workshop is not included in your registration fee. The fee for this workshop is $230 through November 1, 2024. Starting November 2, 2023, the fee is $255. This fee is NOT included in your ICAS Convention registration fee.
Fee
The Navigating Military Air Show Partnerships and Sponsorships Workshop is NOT included in your registration fee. The fee for this workshop is $230 through November 1, 2024. Starting November 2, 2024, the fee is $255.
Air Show Sponsorship Workshop
Monday, December 9th
1:30 p.m. to 5:00 p.m.
This workshop will address:
• Terminology;
• Recent sponsorship trends and how they impact the air show industry;
• The selling and activation of sponsorships;
• How to audit your air show to ensure that you are leveraging all of the resources available to give your sponsors maximum return on their investment;
• How to activate the sponsorships you sell and how to help your sponsors do their part in activating their own sponsorships;
• How to assess "sponsorable" assets and assign a dollar value to both the individual assets and the overall sponsorship package; and
• How to assemble a sponsorship package and put it in the hands of the decision makers at prospective sponsoring corporations/organizations.
The Air Show Sponsorship Workshop is not included in your registration fee. The fee for this workshop is $230 through November 1, 2024. Starting November 2, 2024, the fee is $255. This fee is NOT included in your convention registration fee.
What Will You Learn?
This workshop will address:
- terminology;
- recent sponsorship trends and how they impact the air show industry;
- the selling and activation of sponsorships;
- how to audit your air show to ensure that you are leveraging all of the resources available to give your sponsors maximum return on their investment;
- how to activate the sponsorships you sell and how to help your sponsors do their part in activating their own sponsorships;
- how to assess "sponsorable" assets and assign a dollar value to both the individual assets and the overall sponsorship package; and
- how to assemble a sponsorship package and put it in the hands of the decision makers at prospective sponsoring corporations/organizations.
Fee
The Air Show Sponsorship Workshop is NOT included in your registration fee. The fee for this workshop is $230 through November 1, 2024. Starting November 2, 2024, the fee is $255.
Air Shows 102: Business Basics Workshop - Part 1 of 2
Tuesday, December 10th
1:45 p.m. to 5:45 p.m.
Delivered at a fast pace by subject matter experts to provide you with an overview of key business issues, this course is ideal for those thrust into an air show management role for the first time. Specific topics addressed during this two-part, eight-hour program include: finance; sponsorship; hospitality; volunteer and staff management; admissions and ticketing; marketing; social media; facilities/logistics; concessions; and hotel negotiations and management.
Part 1 of this program will be offered on Tuesday, December 10 from 1:45 p.m. to 5:45 p.m. Part 2 of the program will be offered on Wednesday, December 11 from 1:45 p.m. to 5:45 p.m.
The fee for Air Shows 102: Business Basics Workshop (Parts 1 & 2 inclusive) is $330 through November 1 and $355 thereafter. This workshop is not included in your convention registration fee.
Fee
The Air Shows 102: Business Basics Workshop is not included in your registration fee. The fee for this two-part workshop is $330 through November 1, 2024. Starting November 2, 2024 the fee is $355. This fee is NOT included in your convention registration fee.