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Strategic Air Show Partnership: Industry Collaboration Working for You

Wednesday, December 14th 2022 9:00 am - 9:45 am

Forum 118

Over the past two years, ICAS has been operating the Strategic Air Show Partnership (SASP) program to put small "per ticket" fees to use in conducting targeted, social media-based ticket sales programs for about a dozen shows in the United States and Canada. In this session, we'll review the results of those efforts, what we have learned about social media as an air show ticket sales tool, and how all of this might impact your air show.

Moderated by: Adam Glowaski