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Air Show Performer Sponsorship Programs: An Overview

Tuesday, December 7th 2021 1:45 pm - 2:30 pm

Champagne 2

Thinking about securing corporate sponsors for your air show act? ICAS President John Cudahy and sponsorship expert Bruce Erley will share the best practices and lessons learned from recent interviews with some of the most successful air show acts in the industry. This presentation will include explanations of how different performers solicited and maintained their sponsorships, as well as a general description of how each program functioned, as well as key takeaways.