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Media Training Workshop

Monday, December 6th 2021 12:45 pm - 4:45 pm

Champagne 2

This fast-paced, information-packed, four-hour workshop is focused on providing air show professionals with multiple tools with which to interact with media and journalists. Subject matter experts will provide short, informative micro-sessions on a wide variety of specific issues designed to provide you with practical, actionable information during a single afternoon. Topics addressed will include:

• An introduction to public relations and PR terminology
• Understanding the dynamics of a 21st century newsroom
• Making effective use of television interviews
• Understanding the unique nature of drive-time radio
• Increasing and improving newspaper editorial coverage
• Social media as a public relations tool
• Effective techniques in making initial contact with a reporter
• Identifying your best prospective messages
• Key elements, format and function of press release/media alert
• Coordinating social media public relations efforts between performers and event organizers
• Making best use of military assets as public relations tools
• Crisis communications

Offered on the afternoon of Monday, December 6, the day before the official opening of the 2021 ICAS Convention, the program is free to any registered convention delegate.