Sponsorship for Events Workshop

Monday, December 9th 2019 1:00 pm - 5:00 pm

Versailles 3-4

For most civilian air shows in North America, sponsorship is expected to be a principal source of revenue to fund operations. But creating, selling and servicing sponsorships can be difficult. There is more and more competition from a wide variety of events for a limited amount of sponsorship dollars. Practical, "how to" information and direction are often hard to come by. And training one of your team members to be efficient, effective and successful at selling sponsorship and then delivering on promised benefits is a struggle all by itself.

In this four and one-half hour, workshop-style session, your information needs as an air show event organizer will be specifically addressed. For more than a decade, event sponsorship consultant Bruce Erley has consistently been one of the two or three top-rated speakers at the ICAS Convention. The course he teaches has been refined continuously to meet the needs of ICAS Convention delegates.

Once again this year, Erley will discuss the key sponsorship issues likely to face ICAS members -- including members of the military -- during the 2020 air show season and beyond. He will be joined again by former U.S. Air Force JAG officer Curtis McNeil, who will “translate” Erley’s guidance, descriptions and ideas into language that makes sense to military personnel and complies with current military guidance. And, new this year, a session on the unique nature and appeal of air shows as a sponsorship opportunity will be presented by ICAS Foundation Executive Director/CEO Mike Kaufman.

This course has been developed for all air show event organizers -- small and large, military and civilian -- to help them better understand the latest trends and most effective tactics in selling and activating air show sponsorships. The fee for the half-day Sponsorship for Events Workshop is $195 until November 17 and $220 after November 17. This workshop is not included in your convention registration fee.