| The air show community's most innovative and effective marketers have discovered that they can leverage existing air show assets to publicize and promote their event at a fraction of the cost of more traditional marketing techniques. In this session, we'll discuss case history examples of how air show event organizers have secured newspaper and television ads, public relations coverage, billboards, and more for very little money by creatively putting the power of the event and its large crowds to work in promoting the event. |
