Selling Tickets in the Digital Age: A Digital Marketing Workshop |
Monday, December 7th 2026 8:30 am - 12:30 pm |
Versailles 1/2 |
| How do you sell more air show tickets, earlier, at the right price, to the right people? This interactive half-day workshop starts with that question and works through the decisions that shape a successful ticket sales plan. Through real air show examples, case studies, and group discussion, presenters will connect ticket products and pricing with customer insights, email marketing, social media, digital advertising, and practical tools. The emphasis will be on what sold tickets, what didn’t, and how organizers can use those lessons to make better decisions. Key areas of focus include: • Building a ticket sales strategy, including product mix, pricing, promotions, and launch timing • Reaching previous purchasers and making better use of your email database • Understanding ticket buyers and identifying opportunities to reach new audiences • Using social media and digital advertising to generate measurable ticket sales • Applying tools and automation to support your marketing efforts • Using sales and campaign results to decide when to adjust pricing, messaging, or spending You’ll leave with a clearer approach to planning, promoting and measuring ticket sales, along with practical ideas to apply at your next air show. Register here |