| In this information-packed session, an event sponsorship consultant will offer tools, tips and tactics for making your sponsorship opportunities more valuable, more attractive and more useful. As event sponsorship best practices move beyond booths, banners and public address announcements, air show event organizers are focusing less on benefits that are comfortable and familiar for them to provide to sponsors, and more on transformative programming and partnerships that allow prospective sponsors to use the air show to meet their specific corporate sales and marketing goals. This session will focus on why and how this shift is occurring, trends in live event sponsorship that you can implement with your event, how insights from your audience can help you upgrade your sponsorship offerings, improving the process and tools you use to sell sponsorships, the shift in focus from simple sponsor exposure to experiential programming, and much more. The session will include real world examples of how air shows and other events have added value and appeal to their sponsorships. |
