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Navigating Military Air Show Partnerships and Sponsorships

Monday, December 9th 2024 9:00 am - 12:00 pm

This new workshop has been developed specifically for representatives of military air shows and open houses tasked with creating, securing and servicing sponsorships and other partnerships. The half-day program will explore the rules, policies, and restrictions that govern air show/open house partnerships on military bases; where military personnel can go to find the kind of companies and organizations most likely to be interested in partnering on a military air show/open house; the mindset and expectations of prospective corporate partners; key tools and tactics for attracting and activating partnerships and sponsorships on military facilities; and several examples of air show/open house sponsorships/partnerships to provide participants with helpful and illustrative examples of the wide range of opportunities available to them.

Workshop Outline
- Purpose of military show business partnerships
- What do military air show partnerships look like?
- U.S. Department of Defense policies and restrictions on partnerships/sponsorships
- Websites
- Social media
- What do sponsors want?
- Where to look for military air show/open house partners/sponsors
- Case studies

The Navigating Military Sponsorships Workshop is not included in your registration fee. The fee for this workshop is $230 through November 1, 2024. Starting November 2, 2023, the fee is $255. This fee is NOT included in your ICAS Convention registration fee.