| The capacity of event organizers to precisely target their social media and email marketing messages is mostly underutilized. Often stemming from a lack of understanding, this session looks to highlight an event organizer’s ability to maximize effectiveness and minimize expense. The approaches presented in this session will require a show’s marketing team to move past casual social media and email tactics and strategies, challenging them to make full use of the power of the algorithms and analytics – specifically targeting and retargeting audiences. In this session, four of the leading practitioners of the “dark arts” of hyper-targeting will give you the information you need to make progressive use of social media platforms to sell tickets to your air show. |
