| Ticketing, ticket prices and upgraded VIP options for individual spectators is perhaps the most volatile and potentially lucrative area of air show management today. In this session, we will take at the latest information on air show industry ticket prices. We’ll also discuss the increased use of multiple levels of seating options and single-ticket VIP access as a tool in improving customer and increasing admissions revenue. We’ll look at the successful application of airline-style dynamic ticket pricing and how it can be used to increase ticket revenue and adjust in real time to ticket demand. And we’ll learn about the ticketing and admissions-related lessons of COVID and how the pandemic could help to fundamentally change how we look at our events. |
