Media Training Workshop |
Monday, December 6th 2021 12:45 pm - 4:45 pm |
Champagne 2 |
| This fast-paced, information-packed, four-hour workshop is focused on providing air show professionals with multiple tools with which to interact with media and journalists. Subject matter experts will provide short, informative micro-sessions on a wide variety of specific issues designed to provide you with practical, actionable information during a single afternoon. Topics addressed will include: • An introduction to public relations and PR terminology • Understanding the dynamics of a 21st century newsroom • Making effective use of television interviews • Understanding the unique nature of drive-time radio • Increasing and improving newspaper editorial coverage • Social media as a public relations tool • Effective techniques in making initial contact with a reporter • Identifying your best prospective messages • Key elements, format and function of press release/media alert • Coordinating social media public relations efforts between performers and event organizers • Making best use of military assets as public relations tools • Crisis communications Offered on the afternoon of Monday, December 6, the day before the official opening of the 2021 ICAS Convention, the program is free to any registered convention delegate. |