| For nearly 40 years, ICAS has conducted its biennial spectator survey using the same method: in-person intercept surveys on the air show ramp during the actual event. In 2025, ICAS generated additional and complementary data using email surveys and artificial intelligence software. The results are interesting, revealing and ultimately instructive. In this session, ICAS President John Cudahy and ICAS Vice President of Marketing and Communications Adam Glowaski will summarize the data from all three methods and explain the similarities and differences. They’ll also provide ideas on how to put this huge body of information to work for your air show organization. And they’ll conclude with a discussion on how technology is changing the options available to air show professionals seeking to gather and analyze spectator-related information and data. |
