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Concurrent Education Sessions #9: Ticketing Pricing and Policy: An Update on Best Practices

Thursday, December 11th 2025 12:15 pm - 1:00 pm

Ticket sales are the cornerstone of most shows’ revenue, and often even minor adjustments in pricing or policy can have a significant impact. This session offers an up-to-date examination of emerging best practices in ticketing, including dynamic pricing, premium upsell strategies, and refund/weather policies. Attendees will leave with actionable ideas to maximize ticket revenue and improve customer satisfaction.