| “Improving the customer experience” is the latest approach live events are using to keep old customers and attract new ones. In the air show business, this translates to building stronger customer relationships, creating immersive and interactive experiences, using technology to increase and improve customer engagement, providing a wider variety of hospitality options to accommodate different tastes and pocketbooks, and collecting more feedback to identify areas for continuous improvement. In this session, we’ll explore the many ways air shows have to improve their customer experience and how that can help create a more stable, profitable and sustainable air show. |
