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Concurrent Education Sessions #7: Smarter Air Show Advertising: Insights from the SASP Program

Wednesday, December 10th 2025 3:45 pm - 4:30 pm

Over the past several years, the Strategic Air Show Partnership (SASP) program has tested digital advertising tactics across dozens of shows nationwide. This session will share the most current results, lessons learned, and best practices. Attendees will get a clear picture of what works, what doesn’t, and how to use digital ad budgets more effectively to drive ticket sales and awareness.