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Concurrent Education Sessions #5: Bringing Sponsor Brands to Life: Creative Activations That Soar

Tuesday, December 9th 2025 2:45 pm - 3:30 pm

Champagne 2

In today’s sponsorship world, a static logo is about as exciting as a grounded jet. This session shows you how to transform sponsor visibility into genuine audience engagement through compelling, memorable on-site activations. We’ll provide five key criteria to measure your ideas against, break down real examples from air shows and other major events, and outline how to work with sponsors to develop experiences that elevate both their brand and your event. If you want sponsors to renew, upgrade, and rave about your value, this is where the flight plan begins.