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Concurrent Education Sessions #3: Culture is King: Crafting Your Show's Brand

Monday, December 8th 2025 4:15 pm - 5:00 pm

Why do people like some air shows and love others? Why do some support service providers and performers seek out certain shows and not others? Why do the videos of some shows go viral while others fall flat? It’s the vibe. All air shows define themselves by what they do. Great air shows are defined by how and why they do it: in other words, by their CULTURE. Join us for an interesting discussion on the elements of a great culture -- values, beliefs and show philosophy -- and how to precisely define and deliberately create your own.