facebook tracker International Council of Air Shows International Council of Air Shows

Concurrent Education Sessions #2: Small Show Marketing on a Shoe-String Budget

Monday, December 8th 2025 3:15 pm - 4:00 pm

Big marketing budgets aren’t always realistic in the air show industry, but effective marketing strategies still are. This session focuses on low-cost, high-impact tactics tailored for small shows. Learn how to maximize community partnerships, leverage free digital tools, and stretch every dollar while still building buzz, selling tickets, and attracting media attention.