Sponsorship for Events Workshop: Building and Elevating Your Sponsorship Program |
Monday, December 8th 2025 1:30 pm - 5:00 pm |
| Successful sponsorship programs don’t happen by accident…they follow proven strategies, tactics, and tools to create compelling interest from potential partners. This dynamic half-day workshop gives you a practical, step-by-step roadmap to develop, refine, and elevate your sponsorship program to the next level. Led by Bruce Erley, a highly regarded sponsorship consultant and one of the most popular ICAS Convention speakers, this session draws on decades of real-world experience in the sponsorship sector for air shows, festivals and special events. Updated each year to reflect the latest trends and the evolving needs of participants, it delivers actionable insights you can apply immediately. You’ll leave this workshop with a clear understanding of how to: • Understand the fundamentals and language of sponsorship—key terminology and concepts • How to identify the most “sponsorable” assets within your air show • Build, package and present benefits to maximize value for sponsors • Sell, service, and activate sponsorships so partners see measurable returns Whether you’re building a program from scratch or fine-tuning an existing one, this workshop offers the tools, templates, and insider tips you need to secure stronger sponsors and deliver better results. Workshop Fee: $250 if registered by November 1 ($275 thereafter). This fee is not included in your ICAS Convention registration. Register here |