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October 23rd, 2010
ICAS will conduct one of the most information-packed series of education sessions that it has ever offered in conjunction with the 2010 ICAS Convention, December 5-8 in Las Vegas. In all, more than 100 different speakers will participate in more than 60 different education sessions. (To see a summary of the entire agenda – including education sessions – for the 2010 ICAS Convention, click here. “This year, I think the program does a particularly good job at getting at the most important issues with the most qualified speakers,” says ICAS President John Cudahy. “There are so many strong sessions that we expect that many convention delegates will be frustrated by their inability to be in two places at one time.” Both prior to and during the convention, ICAS is holding several workshops and seminars on specific topics, including organizing and conducting Air Force open houses; air show operations; event sponsorship; and issues related to air bosses and air bossing. For more information on this series of programs, click here. For the second year, ICAS will offer several one-hour break-out sessions on Sunday, a day that had previously been reserved principally for the longer workshops and exhibit set-up. “Frankly, our members were asking for more education sessions and the additional programming could not be contained within the traditional three-day schedule,” says Cudahy. “So we added a few key sessions on Sunday afternoon that people can attend after traveling to Las Vegas earlier in the day.” These break-out sessions begin at 3:30 in the afternoon and include sessions on budget and finance, unraveling the mysteries of the wide-area work flow, making more effective use of your booth on the ICAS Convention exhibit hall floor, using air shows as a tool to recognize military veterans, ticketing, and recent changes to FAA and Transport Canada air show regulations. Following the keynote address and the convention’s first exhibit hall session on Monday morning, ICAS will conduct its first-ever convention-wide safety stand-down. Also on Monday afternoon, ICAS will offer break-out sessions on a wide range of air show-related issues, including forum sessions that discuss requirements for hosting the Thunderbirds, Blue Angels, and single-ship demonstrations from the U.S. Navy and U.S. Air Force. In addition, individual break-out sessions will look at volunteer management, parking and traffic, results of the 2010 ICAS Spectator Survey, air show logistics, cause marketing, and interacting with the corporate world on air show sponsorship issues. Tuesday morning will feature a large number and wide variety of educational programming, including one-hour sessions on concessions, emergency preparedness and response, social media, event marketing, marketing air shows in the 21st century, getting and keeping a performer sponsorship, hospitality, air show website design, fundraising for small shows, and a sport marketing professional's perspective on sponsorship in the air show business, in addition to information sessions on hosting Canadian military aircraft and performers. The education portion of the convention program will conclude with a one-hour session on pyrotechnics and other air show special effects, and a series of roundtable-type discussions on air show financial issues, air show policy issues, and "best ideas" from your air show colleagues.