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Sponsorship for Events Workshop

Monday, December 6th 2021 12:45 pm - 4:45 pm

Versailles 3-4

For most air shows in North America, sponsorship is expected to be a principal source of revenue to fund operations. But creating, selling and servicing sponsorships can be difficult. There is more and more competition from a wide variety of events for a limited amount of sponsorship dollars. Practical, "how to" information and direction are often hard to come by. And training one of your team members to be efficient, effective and successful at selling sponsorship and then delivering on promised benefits is a struggle all by itself. Not to mention the impact that the pandemic has had on sponsorship of live events during the last two years. But there is a path to success in soliciting, signing and servicing air show sponsors.

Successful air show sponsorship programs share similar strategies, constructs and tools in order to generate compelling interest from potential sponsors. This 4-hour workshop will provide attendees with a step-by-step overview of best practices to develop or enhance your airshow sponsorship program. Topics include how to “inventory” your air show’s assets; building and pricing benefits packages; proposal development; and sponsor service. You’ll also learn about sponsorship terminology, recent trends in the event sponsorship business, and how to put your proposal in the hands of the decisions makers at prospective sponsoring companies/organizations. The impact of the pandemic on sponsor sales will also be incorporated into this entertaining and fast-paced seminar conducted by Bruce Erley, CEO of Creative Strategies Group a 40-year veteran of event marketing with ongoing military commentary, R. Curtis McNeil, Managing Member of Catalyst Creative Consulting and a former uniformed Air Force attorney. Comprehensive curriculum outlines, samples and case examples will be provided.

The fee for the half-day Sponsorship for Events Workshop is $195 until November 11 and $220 after November 11. This workshop is not included in your convention registration fee.