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Prospect Research: In Search of the Elusive Sponsor

Tuesday, December 10th 2024 3:00 pm - 3:45 pm

Champagne 1

This session will provide you with a simple, executable, entertaining explanation of how to develop a strong sponsorship prospect list; find the sponsorship solicitation approaches that best suit your event your prospects; gather and make effective use of different types of research resources and networking opportunities; and put artificial intelligence to work in both identifying prospects and writing your sponsorship proposal. The session has been developed for those in the trenches, out in the field looking for, soliciting and servicing corporate sponsors and partners.