facebook tracker International Council of Air Shows

Sponsorship for Events Workshop

Monday, December 12th 2022 1:00 pm - 4:45 pm

Forum 132

Successful sponsorship programs share similar strategies, constructs and tools to generate compelling interest from potential sponsors. This half-day workshop will provide attendees with a step-by-step overview of best practices to develop or enhance your sponsorship program. Topics include how to "inventory" your assets; building and pricing benefits packages; proposal development; and sponsor service. You'll also learn about sponsorship terminology, recent trends in the event sponsorship business, and how to put your proposal in the hands of the decisions makers at prospective sponsoring companies/organizations.

The impact of the pandemic on sponsor sales will also be incorporated into this entertaining and fast-paced workshop conducted by Bruce Erley, CEO of Creative Strategies Group a 41-year veteran of event marketing with ongoing military commentary, R. Curtis McNeil, Managing Member of Catalyst Creative Consulting and a former uniformed Air Force attorney.

The fee for the half-day Sponsorship for Events Workshop is $195 until November 15, and $220 thereafter. This workshop is not included in your convention registration fee.

Moderated by: Bruce Erley