| Marketing and communications are among the many, many things that must be adjusted when hosting an air show in a pandemic or post-pandemic environment. How to sell the event without appearing to minimize or ignore the virus. Communicating instructions on social distancing on websites and on-site signage. Adjustments to the tone and content of social media activity. This panel of communications specialists will discuss the changes they made, the strategies they implemented, and the direction they ultimately settled on as they revamped and reconsidered their marketing and communications programs ahead of their successful air shows in 2020. |
