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Sponsorship Solicitation and Servicing in the Post-Pandemic Environment

Wednesday, December 9th 2020 5:00 pm - 5:45 pm

The impact of the COVID-19 pandemic on air show sponsorships has been significant and will likely to continue in 2021 and beyond. In this session, a panel of sponsorship authorities will discuss how sponsors supported air shows in 2021, how sponsors are thinking and what they are planning about event sponsorships nine months into the pandemic, and the big-picture, conventional wisdom about event sponsorships – including air shows – as we move into the new year. Our panelists will offer their observations and perspectives about how to solicit and service sponsors during the pandemic and then take your questions about the sponsorship issues that concern you most.