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Air Shows 102: Business Basics Workshop - Part 1 of 3

Thursday, December 10th 2020 9:45 am - 12:30 pm

Attendees may access the session beginning at 9:40am. Workshop will begin at 10:00am.

The Air Shows 102 Workshop requires an additional fee to attend. This fee is NOT included in your convention registration fee. Visit the ICAS website to add the Workshop to your registration.

Historically, the aviation-oriented individuals who organize and conduct air shows are relatively well-versed in aviation safety. Often, the bigger challenge is focusing on less familiar issues: concessions and ticketing, logistics, volunteer management, marketing, finance and sponsorship solicitation, to name a few.

This workshop has been developed to address those business issues, and to provide air show event organizers -- both newbies and veterans -- with a thorough introduction to the business issues that have such an out-sized impact on the success of your event.

Organized for our virtual convention as a three-part program conducted over a day-and-a-half at the end of the 2020 convention, Air Shows 102 will help you navigate the myriad business and event planning issues that you will face as an air show event organizer. Air Shows 102 offers presentations by North America's most respected air show event organizers, sharing business models from small, mid-size and large events to illustrate best practices in the field of air show management. The course is designed especially for event organizers from new or small shows as well as newly assigned officers and enlisted personnel taking on significant air show business responsibilities for the first time.

Specific topics addressed include:
-Finance (factors that impact the budget and common mistakes to avoid, how to reduce financial risk through insurance and contracts);
-Sponsorship (tailoring your program to a sponsor's specific needs, approaching your sponsorship development process from the prospective sponsor's perspective, maintaining sponsor relations before, during and after your show);
-Hospitality (individual seating options, chalets, sponsor hospitality, volunteer/performer hospitality);
-Volunteer and Staff Management (finding people, developing job descriptions, volunteer training, volunteer retention); -
-Ticket Management (what types of systems work, developing ticket sales policies, effective inventory control, pricing and accounting procedures); -
-Marketing (what you need to attract an audience, how to use television and radio ads, billboards and newspapers, news coverage and media rides, bartering for ad space, negotiating television and radio ad buys, cross promotion, social media marketing tactics, digital analytics); -
-Facilities/Logistics (site set-up, static lay-out, toilets, trash, parking and traffic management, communications, seating); and –
-Hotel Negotiations and Management (selecting hotel(s), negotiating contracts, managing catering)

Part one of this program is offered on Tuesday, December 10 from 1:30 p.m. to 5:30 p.m. Part two of the program will be offered on Wednesday, December 5 from 8:00 a.m. to 12:00 noon.

The fee for Air Shows 102: Business Basics Workshop is $245. This workshop is not included in your convention registration fee.