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Introduction to Social Media as an Air Show Business Tool

Tuesday, December 10th 2019 1:30 pm - 2:30 pm

Champagne 2

The rate at which organizations are making effective use of social media as a business tool continues to accelerate. From Facebook, YouTube and Google to Instagram, Twitter and MeWe, businesses are embracing the power of social media as an opportunity to conduct ongoing conversations with customers, obtain insights, build their brand, target niche audiences and partner with micro-influences. In a world increasingly driven by algorithms, it is more important than ever to be aware of how social media is changing, and to engage with audiences in a timely, consistent and authentic manner. Making effective business use of the large number and ever-changing platforms to produce objective, measurable results can sometimes be an elusive goal. In this session, an outside-the-air-show-industry social media expert will explain why it’s important to resist one-off tactics in favor of developing and deploying a strategic, unified approach to creating and maintaining a consistent digital presence.