| The single most powerful tool that performers and event organizers have at their disposal is the media. The size, subject matter, once-a-year frequency, visual attractiveness of the aircraft, and visibility of the event make air shows almost irresistible to the press. But interacting with the media can have mixed results if the air show professional being interviewed lets the reporter put his/her priorities for the interview ahead of the priorities of the show. In this session, performers and event organizers will receive specific suggestions on how to take control of any interview to ensure that the show takes full advantage of every opportunity to interact with the media. |
