Sponsorship for Events Workshop |
Monday, December 3rd 2018 1:00 pm - 5:30 pm |
Versailles 1-2 |
| The expectation for virtually any air show is that the expenses will be largely paid before the first person buys a ticket during show weekend. And that requires a strong sponsorship program. But creating, selling and servicing sponsorships can be difficult. And practical, "how to" information and direction are often hard to come by. In this four and one-half hour, workshop-style session, your information needs as an air show event organizer will be specifically addressed. For more than a decade, event sponsorship consultant Bruce Erley has consistently been one of the two or three top-rated speakers at the ICAS Convention. The course he teaches has been refined continuously to meet the needs of ICAS members. Class participants have repeatedly and consistently identified the workshop as the most helpful program they participated in at the ICAS Convention. Once again this year, Erley will discuss the key sponsorship issues likely to face ICAS members -- including members of the military -- during the 2019 air show season and beyond. And, once again this year, former U.S. Air Force JAG officer Curtis McNeil will be on hand to “translate” Erley’s guidance, descriptions and ideas into language that makes sense to military personnel and complies with current military guidance. COURSE TOPICS This workshop will include a brief review of sponsorship basics, including: • terminology; • recent sponsorship trends and how they impact the air show industry; • the selling and activation of sponsorships; • how to audit your air show to ensure that you are leveraging all of the resources available to give your sponsors maximum return on their investment; • how to activate the sponsorships you sell and how to help your sponsors do their part in activating their own sponsorships; • how to assess "sponsorable" assets and assign a dollar value to both the individual assets and the overall sponsorship package; and • how to assemble a sponsorship package and put it in the hands of the decision makers at prospective sponsoring corporations/organizations. |