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What Does it Take to Get and Keep an Air Show Performer Sponsorship?

Tuesday, December 7th 2010 9:45 am - 10:45 am

Champagne 1

The dirty little secret about performer sponsorships is that they are hard to get and even harder to keep. In this session, we’ll talk with a small group of sponsored air show performers. You’ll learn how they secured their sponsorship and what they do to maintain it and ensure that their sponsors are getting the benefits that they expect and paid for. We’ll get into the weeds, with very specific and practical discussions about schedules, performance benchmarks, and the particular challenges that performers face when they are both air show pilots and professional marketing professionals for their sponsor . And we’ll reserve lots of time for you to ask your most pressing and important questions.