Following a brief introduction by the moderator, this panel of air show event organizers will look at some of the practical aspects of soliciting and hosting corporate sponsors at your event. The group will include a discussion on critical components of your air show marketing/sponsorship “tool box,†the value of a sponsorship database, and the need for a good supply of quality photos that illustrate not just the airplanes, but also the chalets, the crowds, the signage and business being conducted on the ramp. The panel will discuss air show securing and maintaining air show sponsorships at a practical, hands-on level. |