| In this session, an experienced sports marketing professional will provide you with a frank, constructive assessment of the strengths and weaknesses of air shows and air show performers as corporate sponsorship vehicles. He’ll explain how prospective sponsors assess potential sponsorships and how air shows and air show performers rate on that kind of assessment. He’ll explain what is attractive about air shows and what is not. He’ll explain what air show professionals can do to accentuate the positive and minimize the impact of the negative. He’ll directly compare air shows to some of the other sports he has been involved with, including major league baseball, professional bull riders, and NASCAR. And he will provide participants with a practical explanation of the environment in which sponsorship decisions are made. |
