| Tactics and strategies for selling air show admission tickets are changing and evolving at a mind-boggling pace. Air shows all over the country are blazing new trails with innovative use of the internet and new media, creative bartering for time/space in traditional media and tactical public relations programs that bring value to sponsors and substantially increase ticket sales. In this session, two representatives from one of North America’s more progressive air shows will provide an overview of how its marketing program has developed to take advantage of the new and inexpensive marketing tools available to air show professionals in the twenty-first century. |
